Co-Branding Partnership – And why They are So Great

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There’s something brilliant and memorable about that co-branded product: It’s fun, unexpected, and involves a classic and timeless brand that’s helped the flavor remain popular all the way from 1975 to present day. (Seriously, you can still buy them.)
Strategic partnerships like that one can be a highly effective way to build a business, boost brand awareness, and break into new markets. The whole point is that the success of one brand will bring success to its partner brand, too. But for a partnership to truly work, it has to be a win-win for all players in the game. The value perceptions, target audiences, prices, and promotion channels need to match.

One thought on “Co-Branding Partnership – And why They are So Great

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